Esports betting company Esports Entertainment Group has announced a partnership with tournament organizer Beyond the Summit. The company’s VIE.bet brand will sponsor BTS’ upcoming online Counter-Strike: Global Offensive tournament.
According to a release, Esports Entertainment Group aims to target the North and South American CS:GO audience through this partnership. BTS is broadcasting the event in both English and Portuguese.
The partnership is part of an ongoing focus on South America for EEG. In March, the company secured two new sponsorship deals in the region including the Peruvian organization Infamous Gaming.
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