Esports and gaming industry veteran Nick Bee has joined North American esports organization Extra Salt as its new director of esports. Bee joins the newly formed organization from Dell where he served as the global esports manager for its Alienware brand for nearly two years.
In his new role, Bee will wear a number of hats; he’ll take charge of staffing, lead on social media and content creation, handle player management, and help negotiate and secure partnerships and sponsorship for the organization.
“Being able to come aboard in the nascent stages of Extra Salt gives me the chance to strategically grow a competitive organization from the ground up,” Bee told The Esports Observer Tuesday evening. “Having spent my entire career in the esports space, I have an ability to understand the needs of potential partners in a way that I feel uniquely serves both of our goals.”
Bee has served in leadership roles in the esports and video games industry for more than 17 years. Prior to joining Dell, he served as global esports manager for more than two years at Logitech G, and was one of the first esports-related hire at Riot Games where he helped design and execute the League of Legends developer’s first esports efforts. Bee has also worked in multiple esports- and content-related roles at such companies as MMO maker Turbine (a Warner Bros. Interactive Entertainment-owned studio) ESGN TV, MLG, and as editor-in chief of GotFrag.com.
Extra Salt was officially launched earlier this month and is comprised of former Cloud9 Counter-Strike: Global Offensive players including Johnny “JT” Theodosiou, Aran “Sonic” Groesbeek, Ian “motm” Hardy, and Josh “oSee” Ohm. They are joined by Tiaan “T.c” Coertzen, who servea as the team’s coach.
While the initial focus will be on competing in CS:GO, Extra Salt hopes to expand its roster to compete in Valorant and League of Legends esports.
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