Gen.G Launches Gen.G Foundation, Commits $1M to Support Education and Diversity in Gaming

Esports organization Gen.G announced Thursday a 10-year, $1M USD commitment to help foster the development of future gaming and esports industry leaders through the establishment of the Gen.G Foundation and partnerships with universities in the United States.

The Gen.G Foundation will commit $100K annually over a 10-year period, with the funds to be used to support low-income students, women, and people of color enrolled in a U.S. university or college who are interested in majoring in “gaming, esports, entrepreneurship, journalism, or content creation.”

Gen.G CEO Chris Park told The Esports Observer that the Gen.G Foundation will expand once the COVID-19 pandemic has been dealt with and things return to normal.

“It will be yearly and hopefully can expand beyond 10 per year,” Park said. “For now, the Gen.G Foundation will be focused on our education initiatives. “In 2021, once the global situation stabilizes, we also hope to be able to offer scholarship spots for our students from our international programs, like the Gen.G Global Academy, where we have scholarships already in place for low-income high school students.”

Gen.G Foundation partners for this year include the University of Kentucky, Eastern Michigan University, Silicon Valley Bank, and Bumble. Gen.G previously partnered with the University of Kentucky in 2019 to help the school develop an esports program.

Gen.G Foundation’s first effort in 2020 will be awarding 10 scholarships. Applications for this first batch of scholarships open Sept. 15, with recipients to be announced in December. 

Gen.G has gone to great lengths to promote diversity in the esports industry with several initiatives over the last several years. In January Gen.G partnered with Benefit Cosmetics to develop a weekly video series focused on telling the stories of four women who are professional streamers. Last year Gen.G formed the first all-female team as part of a deal that included title sponsorship from networking and dating app Bumble

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