Australian esports business knowledge platform GGWP Academy announced that it has raised a 350K AUD ($270K USD) pre-seed financing round from an all-woman lineup of investors, including Eleanor Ventures, Working Theory Capital, and Scale Investors. Additionally, GGWP entered the Startmate accelerator, a 12-week program supporting Australian and New Zealandic startups, raising an additional $75K ($58K) from the program’s mentor community.
GGWP’s participation in the Startmate accelerator program is the company’s second time taking part in such a format. The company is also an alumnus of the Berlin-based sports-focused leAD accelerator. GGWP participated in leAD’s class of 2018 alongside esports event platform ReadyUp and raised €25K ($30K) from the program.
Founded by Jacquiline Garrett, whose son became an esports athlete at nine years old and participated in three Pokemon world championships, GGWP Academy creates a curriculum of online resources to help gamers build a brand and monetize their content. The startup currently operates its platform in beta mode with roughly 4K on an approximately $30 per week marketing budget.
According to Garrett, the GGWP Academy intends to use the investment proceeds to launch an influencer marketplace to connect influencers with sponsors and other opportunities and grow the company’s team. So far, GGWP hired a developer, community manager, and virtual CFO with the new funding. Garrett expects to finish the company’s first minimum viable product (MVP) by the time it completes the Startmate program and is looking to raise another financing round in 2021.
Source: Read Full Article