Furniture manufacturer Herman Miller has entered a partnership with gaming accessory brand Logitech G to collaborate on furniture targeted towards esports competitors and streamers.
The first collaborative product will be a co-branded gaming chair, which will be released sometime this spring.
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The companies will work with esports organisations, including Complexity Gaming, TSM, and Natus Vincere, to test products and incorporate player feedback.
Tim Straker, Chief Marketing Officer at Herman Miller, commented in a release: “At Herman Miller, we have a rich history of designing solutions to support people wherever they live and work. We’re excited to combine our ergonomic, research-driven approach with Logitech G’s excellence in technology and innovation. Together, we’ll develop high-quality solutions that provide gamers and esports athletes with the utmost support and comfort.”
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Herman Miller made its first step into the esports world last November through a partnership with Complexity Gaming. The furniture company is the title sponsor of the organisation’s innovation lab at its GameStop Performance Center headquarters in Frisco, Texas, which is outfitted with the company’s chairs and other products.
Peter Kingsley, Chief Marketing Officer at Logitech G, added: “Logitech G is committed to creating the best gear for gamers. We make that possible through a unique collaboration process between our design and engineering teams, partners and our customers to translate needs and capabilities into products that gamers love. Herman Miller was the obvious choice for us to partner with given their more than 100 years of expertise. Together we will deliver amazing products with advanced ergonomics, comfort and performance that gamers deserve.”
Esports Insider says: Herman Miller is a highly-respected, premium furniture brand, and this kind of collaboration could help raise the bar for gaming chairs and other related furniture in the esports industry. We’re intrigued to see exactly what a Herman Miller gaming chair looks like!
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