H&M Signs on as Virtual Bundesliga Premium Partner – The Esports Observer

H&M has extended its presence in the world of virtual soccer with a new partnership with Virtual Bundesliga. VBL commentators will be outfitted with clothing from H&M Man, and the brand will have a presence on relevant broadcasts and social media. The deal was brokered by SPORTFIVE.

Last year, H&M Netherlands became the company’s entry point into esports through a partnership with edivisie.

Source: Read Full Article