LCS’s Golden Guardians Now Have “Official Smile Partner” in Invisalign

The Golden Guardians, the esports affiliate of the Golden State Warriors of the NBA, announced this morning that the organization has entered into a multi-year partnership with Align Technology and the Invisalign brand of dental products. This makes Invisalign the “Official Smile Partner” of the Golden Guardians. While financial details of the partnership were not released, it also includes the Golden State Warriors and Santa Cruz Warriors.

Major considerations for the partnership include sales and marketing elements, including social media and digital branding on Twitch, as well as the Invisalign brand logo being placed on the right shoulder “of all Golden Guardians jerseys throughout the term of the agreement.”

As it relates to the Golden State Warriors and Santa Cruz Warriors, the Invisalign brand will be integrated into various fan engagement activations throughout the 2020-’21 seasons.

The Invisalign system is an alternative to metal braces using a clear aligner system that straightens teeth with a series of custom-made aligners that are prescribed by Invisalign-trained dentists and orthodontists.

The Golden Guardians are a League of Legends team that plays in the North American League Champions Series and currently hold a 2-6 record in league play.

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