Florida-based esports organization Misfits Gaming Group has renewed its partnership with SoFi. SoFi will continue its presence in the esports space expanding its investment to “help its members achieve financial independence.” Financial details of the partnership were not released.
SoFi entered into the esports space in 2019 with the MGG partnership. According to SoFi, the company has witnessed a 56% increase in brand trust since partnering with MGG.
The partnership will see the Florida Mutineers don an in-game jersey patch during Call of Duty League broadcasts. This is considered top-tier inventory available from esports teams and provides visibility for sponsors.
SoFi becomes the presenting sponsor for the Florida Mutineers (Call of Duty) and the Florida Mayhem (Overwatch). The two will also collaborate on brand awareness and original content surrounding topics such as personal finance and financial literacy as well.
Content will be published across team channels and with MGG influencers.
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