Pinnacle Sponsors Brazilian Organization Santos HotForex

In its first step into Brazilian esports, global betting website Pinnacle was announced on Thursday as the newest sponsor of Select e-Sports Management, the company in charge of Santos HotForex. Initially, the sponsorship will cover only Counter-Strike: Global Offensive (CS:GO), as it has no restrictions on advertising for betting websites, but Santos says there are also activation plans for EA SPORTS FIFA, Pro Evolution Soccer, PUBG MOBILE, Wild Rift, VALORANT, and League of Legends (LoL). 

Santos HotForex also revealed that additional media activations will be delivered through the organization’s players and streamers. Also, starting in March, Pinnacle will be officially positioned on the team’s jersey.

Besides Pinnacle, the organization’s sponsors now are the Huya-owned streaming platform Nimo TV, and the exchange broker HotForex, which holds the naming rights until December 2020. The CEO of Select e-Sports Management Leonardo Di Prado told The Esports Observer that conversations are underway and there is a mutual interest in renewing the deal.