Japanese Games Make Up 15% Of Sales In The Global Industry, Square Enix Aiming To Expand Internationally

According to a job listing for a CG Designer on Square Enix’s human resources page, “At this time, Japanese games make 15% of the market share in the industry in the world. So if we take a look at the world, there is a big market lying. Even though domestic sales still makes up about 50% of Square Enix game division sales, the company is targeting to increase international sales for the future.”

The Japanese video game company, known for its Final Fantasy, Dragon Quest, and Kingdom Hearts RPG franchises, had a wildly successful year last year. In November, Square Enix reported a total of $307 million in operating income and $155 million in profits.

The company attributed its success to its mobile or browser-based games such as Dragon Quest Walk, War Of The Visions: Final Fantasy Brave Exvius and Dragon Quest Tact, which is available in Japan but has not yet been launched on Android or iOS worldwide.

Historically, its top-selling games have been the Final Fantasy franchise, which has sold 144 million copies, the Dragon Quest franchise, which has sold 78 million copies and the Kingdom Hearts franchise, which has sold 30 million copies.

The company has adopted a polymorphic content business model, which aims to develop titles on multiple hardware or media rather than a single gaming platform. As an example, its Fullmetal Alchemist manga series has been adapted into two anime television series, two films, and several novels and video games.

In 2021, Square Enix will release Balan Wonderworld for PS4, PS5, Nintendo Switch, Xbox One, and Xbox Series X and Steam on March 26, 2021, and NieR Replicant ver.1.22474487139 for PS4, Xbox One, and Steam on April 23, 2021.

By the summer, gamers should also to see the release of NEO: The World Ends With You for PS4 and Nintendo Switch, and SaGa Frontier Remastered for PS4, Nintendo Switch, PC-via Steam, and iOS and Android devices.

Meanwhile, Final Fantasy XVI, which has no confirmed release date, is expected to have an information reveal this year. Also, in an interview with Famitsu, Dragon Quest series producer Noriyoshi Fujimoto said he hoped to announce something for the 35th anniversary of the franchise as well in 2021.

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