The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now!
Microsoft today announced that it acquired Clipchamp, an in-browser video creation startup founded in Brisbane, Australia. While the terms of the deal weren’t disclosed, Chris Pratley, CVP of Microsoft’s office media group, said that the purchase would enable Microsoft to incorporate Clipchamp’s technology with Windows as well as product offerings available through Microsoft 365.
“Small business owners, marketers, influencers, students, educators, families, and information workers of all types need the capability to make great videos with minimal effort. Whether it’s a 10-second social media ad, a 2-minute pitch for a product, or a 20-minute instructional video, Clipchamp and Microsoft will provide the tools and experience you need,” Pratley wrote in a blog post. “If you are already a Clipchamp user, it’s all going to get better with more options, more power, and the easy creation experience you love.”
Clipchamp was started in 2013 by former SAP employees Alexander Dreiling, David Hewitt, Soeren Balko, and Tobias Raub. The company’s platform combines a web app with hardware acceleration, enabling users to create videos with templates, filters, styles, transitions, and stock media in a multitrack audio and video editor. Clipchamp features built-in sharing tools for social media, offering output styles and aspect ratios for networks like Twitter, Pinterest, and Facebook. And it supports Dropbox, Box, Google Drive, and OneDrive, allowing users to sync projects across different devices and the cloud.
Uptick in usage
Clipchamp, which had raised $15.3 million in venture capital prior to the acquisition, counts Zendesk and 5 of the top 10 Fortune 500 companies among its business users. It opened its first office in the U.S. last year, in Seattle, as its workforce grew to over 40 people and it reincorporated stateside.
Ahead of Clipchamp’s launch on the Microsoft Store in July, the company revealed that it had 17 million registered users on its platform across more than 390,000 companies — a 54% year-over-year increase.
“Clipchamp has had explosive growth, nearly tripling our team in the past year. We are acquiring two times more users on average than we did at the same time a year ago while also doubling the usage rate, meaning more users are creating video content than ever before,” Dreiling, who serves as CEO, said in a statement. “While social media videos have always been at the forefront of business needs, during the past year we’ve also witnessed the rapid adoption of internal communication use cases where there is a lot of screen and webcam recording taking place in our platform. The need for video templates has also accelerated … because they allow users with limited video editing skills and time to create a professional-grade video within minutes.”
Microsoft’s dabbles in video editing software began with Movie Maker, which was included with Windows Me in September 2020. After nearly two decades, Movie Maker was discontinued in favor of Video Editor, formerly Microsoft Story Remix, which is built in with Microsoft Photos on Windows 10.
The global video editing software market is expected to reach $1.1 billion in size by 2025, according to one source. That’d represent a compound annual growth rate of 4.4% from 2020.
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more
Source: Read Full Article