In a surprise move, Notch has deleted his Twitter account thanks to a deal made with Game Maker’s Toolkit.
Well, 2020 couldn’t really get any weirder than it’s already been, but we can certainly add this footnote to the pile. Markus “Notch” Persson, the founder of Mojang and creator of the wildly successful building/survival game Minecraft, has deleted his Twitter account.
The only thing stranger than Notch deleting his Twitter account after so many years of being a very vocal contributor to the platform’s conversation is the reasoning behind it.
Game Maker’s Toolkit (GMTK) entered into a deal with Notch. They agreed to remove “politics” from their tweets if Notch agreed to delete his Twitter account entirely. After reaching an accord via tweets, Notch went through with his end of the bargain and now he’s off Twitter for good.
This all stems from an earlier post where Game Maker’s Toolkit revealed that they had recently enabled skippable ads on their YouTube account. It had earned the organization an extra £1000 per month, “but [we] don’t feel that’s enough to warrant a worse user experience,” according to the group.
GMTK then noted that this sometimes resulted in political ads appearing for some users. Although we don’t know precisely which political figures GMTK was against supporting, anyone who’s followed Notch’s Twitter account can probably guess.
Notch has been a controversial figure for some time now. His past tweets have espoused support for “hetero pride,” denied the existence of white privilege, and promoted the belief that a person’s gender cannot be different from the one assigned at birth.
His views were so toxic that Microsoft quietly removed his name from Minecraft’s splash screen. They also uninvited him from the game’s 10th-anniversary celebration, with a spokesperson saying, “His comments and opinions do not reflect those of Microsoft or Mojang and are not representative of Minecraft.”
He’s also a believer in the Q-Anon conspiracy theory, and as one Twitter user put it, “unabashedly fascist.”
GMTK also seems to have held up their end of the bargain as the original tweet which started this whole thing has also been removed. A deal well-made, all things considered.
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